Rumors about the future of the iPhone continue to charge strength, and everything indicates that Apple is planning the greatest revolution in its smartphones catalog in years. The arrival of a possible iphone 17 ultra It could be the perfect prelude to the first iPhone Folda folding device that promises a radical change in the company's products line.
But there is a detail that does not go unnoticed: the price. If the leaks are true, Apple could be preparing an unprecedented price leap, with models that would exceed 2,000 euros. Some will think, just see the cost of the terminal, which is an unprecedented madness, but we will analyze it.
Iphone 17 Ultra: Ultra Premium range
For a long time, the pro and Pro Max models have been the most advanced and expensive versions of the iPhone, but the arrival of a iphone 17 ultra I would change the rules of the game. This model could mark a new standard in the premium range, with exclusive characteristics that would differentiate it from the rest. There is talk of a larger batteryan advanced cooling system and a reduction in the size of the Dynamic Island. But the true reason for its existence could be another: measuring market reaction to even higher prices.
If Apple decides to launch the iPhone 17 Ultra with a price that revolves around the 1,500 eurosI could see how sales respond before launching their folding iPhone, which according to sources such as Mark Gurman and Ming-Chi Kuo, could exceed 2,000 euros. This strategy would allow the company to evaluate the disposition of consumers to pay higher figures for a device with exclusive characteristics.
The iPhone Fold, planned for 2026promises to combine the functionality of an iPhone and an iPad Mini in a single device, which would justify its high price. However, the jump with respect to current models would be huge. Currently, the iPhone 16 Pro Max starts from 1,199 euros, so a model that costs almost doubles a challenge for Apple. The company knows that introducing a device of Ultra Premium range It is not an easy task, so an ultra iPhone would serve as a previous experiment to see if the market is prepared to assume higher prices.
iPhone 17 Air: The finest iPhone
Apple's strategy to further segment its catalog would make Apple's years in a couple of more varied possibilities. Along these lines, rumors also point to iPhone 17 Airan ultrafine model that would try to conquer those who prefer light devices, and a iphone 17 ultrawhich would offer the most advanced experience to date. If both models are successful, Apple could justify a price increase throughout the range.
The real problem is whether users will accept this change. With a complicated economic situation worldwide, where consumers look more and more at the price before buying a new mobile, the idea of paying more for an iPhone may not be as attractive as Apple expects. Although the company remains the undisputed leader in the premium smartphones market, the success of the iphone 17 ultra could be decisive to define the future of the iPhone Fold and the new direction of the company.
The big question is now: how much would you be willing to pay for an iPhone?
