The guys at Tim Cook always have their sights set on the future and innovation, and in this line, the Californian company is getting closer to taking its first steps in the food market. smart glasses. In a move that would have a lot to do with that given by other iconic products of the brand, Apple is conducting internal surveys to find out the opinion of its employees about the idea of developing said product.
In the study, revealed by the renowned Apple analyst, Mark Gurman, all the alarms have been raised about the possibility that Apple plans launch your own glassessimilar to Meta’s Ray-Ban.
Apple working on smart glasses
The leaked information refers to the fact that Apple’s Product Systems Quality team has asked some employees to participate in a user study, focused on smart glasses that are currently available. According to Gurman, Apple often uses these test groups as a way to explore the feasibility of new markets, avoiding revealing the company’s intentions to the public.
In this way, Apple protects the confidentiality of its projects, while allowing the feedback they obtain to be sincere and direct.
The idea of smart glasses from Apple is not new, but until now we do not know the approach that the company would take in this market. Meta’s glasses, with their camera and AI integration, serve as a foundation on which Apple could build, adding its own innovations. Rumors suggest that these possible “Apple Glasses” they would have a cameraintegrated speakers and compatibility with Siri, which would allow users to interact with the world in a more practical and hands-free way.
Some analysts speculate that, in addition to its integration with Siri and the ability to ask questions about the environment, the glasses could offer health functionsa field in which Apple has shown great interest in recent years, especially with the Apple Watch. The combination of audio, visual and health technology would position these glasses as a completely new and attractive device, especially for the brand’s loyal followers.
Apple wants to dethrone Meta in the glasses market
Despite the promises of this technology, the development of augmented reality glasses is a complex and expensive challenge for Apple. Technical difficulties, such as creating lightweight displays and efficient battery consumption, have made this Apple project postponed several times. However, a simplified design with a camera, speakers and AI assistance could be a way to approach the smart glasses market without the technological burden of a full augmented reality device.
With Apple’s tendency to launch simple and careful products, these glasses could be seen as an extension of the popular AirPods, but with new functions that would differentiate them.
The fact that Apple is conducting this study is no guarantee that we will see these glasses on the market soon, but it is a clear sign that the company is seriously evaluating how to adapt this technology to its ecosystem. Additionally, internal feedback will allow Apple to understand which features are most attractive to users, and which could be improved or removed to avoid intrusive experiences.
