Since Elon Musk took control of the late Twitter, those who choose to pay to continue using what has become Network X have benefited from various advantages. In addition to the blue checkmark, Premium and Premium+ subscribers benefit from an interface less loaded with advertisements, with the added bonus of increased visibility, the aglorithm being more lenient with paying subscribers than “classic” users. However, a few days before Christmas, the network has just announced an impressive price increase for the Premium+ subscription, to say the least.
The (bad) Christmas present for X subscribers
“To continue to offer you an exceptional experience, we are adjusting the price of your Premium+ subscription from January 20, 2025” can we read in an email sent by the X network to its subscribers. Obviously, by “adjust“, we immediately understand that we are talking here about a price increase. However, in his email, the information is not clearly displayed.
And it is on the official website of Thus, the basic subscription remains offered at €3/month, and the Premium will still cost €8/month. Note that these are prices excluding VAT, the “real” prices being €3.60 for the Basic offer and €9.60 for the Premium offer.
As for the Premium+ offer, this was until now offered at the price of €16 excluding tax/month, for a total of €19.20 including tax. On its website, X mentions a revised price of €21… but still excluding tax. Thus, once VAT (at 20%) is added, we end up with a Premium+ subscription offered at €25.20/month, an increase of €6 (+31%).
And if current subscribers to the Premium+ offer will see this new price apply from January 20, 2025, for those who were still hesitant to subscribe, the new price has already been active since December 21. As always, Premium+ subscribers benefit from an ad-free network, with maximum response boosting, the ability to write articles, but also the verification checkmark, Grok AI, Radar, etc.
This is obviously the most significant price increase for network subscribers since the acquisition of X by Elon Musk in 2022. To justify its decision, X refers in particular to the changes made to the revenue sharing program in October last, indicating that subscriptions “ now feed more directly » payments from creators in order to “ reward content quality and engagement rather than just ad views “.
It remains to be seen whether this drastic price increase for the Premium+ offer will lead to a possible wave of unsubscriptions in the weeks to come.
