You may (probably even) know Jacquie et Michel, this brand (registered in 2004) associated with various pornographic websites. A brand owned by the Ares company, the same company which also controls J&M sex shops, products derived from the brand (beers in particular) and the paper magazine Hot Video, the one stored at the top of the tobacconist’s. But after 25 years of very (well) French production, Jacquie et Michel changes hands, and even countries, passing to the other side of the Atlantic.
Goodbye Jacquie and Michel… Hello Jacky and Michael?
In fact, it is now JETM Technology Solutions Limited Liability Company (or LLC) which will be responsible for managing the French brand. An American fund active in the entertainment industry as a whole, but which is in no way specialized in video exclusively for adults, promise the founders of the brand.
On the LLC side, we therefore got our hands on the Jacquie et Michel brand, but also on the various associated websites, the management of which will now be entrusted to this company based in Delaware, and managed by Kevin Mellow. Remember that Delaware is a form of tax haven in the United States, popular with thousands of companies from Silicon Valley and Wall Street, not forgetting Coca-Cola, Ford, Wal-Mart, etc.
Ultimately, the Jacquie and Michel websites will “go international”, with support from the United States of course, but also in Canada and Hungary. In total, out of the thirty employees that the Ares company had (which closed its doors) around fifteen decided to join this new American group. The brand also specifies that this change is not linked to recent legislative changes in France concerning (among other things) sites for adults.
According to the magazine The InformedJacquie et Michel generated a turnover of 8 million euros in 2022, allowing its three shareholders (Michel Piron, Araceli Piron and Thibault Piron) to recover a little more than 5 million euros in dividends these two recent years. Incidentally, let’s remember that according to a study, excessive consumption of pornography could lead to sexual dysfunctions…
And if you have always wondered why Jacquie et Michel bears this name, it is quite simply because the platform was created by Michel Piron, then a teacher and webmaster by training, with the collaboration of Jacquie, presented as his wife for many years. years. Who do we say thank you?
