While iPhone 16 shipments may be lower than expected according to a recent report, the new high-end iPhones could soon have a reinforcement to further boost sales. Indeed, the fourth generation iPhone SE (which has been expected for more than a year) would arrive during the first quarter of 2025 with Apple Intelligence features, it would even be accompanied by a new iPad Air model.
New products arriving after the New Year
Apple seems ready to make a strong comeback in the more affordable smartphone segment in 2025. According to a recent report from Bloomberg, the Cupertino company is preparing the launch of a brand new iPhone SE, as well as an update of the iPad Air, scheduled for early next year.
The iPhone SE is crucial for Apple, because it allows the brand to reach a wider audience while boosting its market share, particularly in countries where the cost of premium smartphones is a barrier. It is with this in mind that Apple has decided to give a facelift to its mid-range model. This new model, expected in early 2025, would feature a radically different design from its predecessors.
According to rumors, the iPhone SE 4 would be inspired by high-end iPhones. No more home button and wide borders: this model would adopt a borderless screen accompanied by the famous notch, a nod to the pre-Dynamic Island models. In addition to this aesthetic change, Apple would integrate Face ID technology, making this iPhone SE a much more modern device.
A move to OLED for the iPhone SE
Another major new feature: the iPhone SE 4 could be the first in the range to integrate an OLED screen. Until now, this technology was reserved for premium iPhones, but this strategic change could be explained by the evolution of the market, where we see fewer and fewer mid-range smartphones equipped with LCD screens. Apple seems to want to follow this trend to offer a more qualitative visual experience, even on its more accessible models.
Unprecedented power with the A18 chip
Under the hood, the iPhone SE 4 would feature the A18 chip, the same as that present on the iPhone 16 and iPhone 16 Plus. This chip would support new features linked to Apple Intelligence, which would strengthen the capabilities of the device and, in turn, the commercial arguments. After the question that must be asked is “will Apple Intelligence be available in France when the iPhone SE 4 is released? »it’s not sure!
An improved iPad Air to accompany the launch
Beyond the iPhone SE 4, Apple is also expected to unveil a new version of the iPad Air. Unlike the iPhone, the latter would not see its design change, but would focus on internal improvements. The iPad Air update would be mainly focused on performance optimization and could be accompanied by new accessories.
A new keyboard compatible with the iPad Air should also be presented. Inspired by the iPad Pro’s Magic Keyboard, it would include a row of function keys and a larger trackpad, which would provide a better user experience, especially for professionals on the move.
If these rumors are confirmed, the launches of the iPhone SE 4 and the iPad Air will be Apple’s first major announcements in 2025. These products could not only strengthen Apple’s offering in the mid-range segment, but also to appeal to an audience looking for performance and quality at a more accessible price.
