Even though Apple She is quite careful with advertisingand it must be one of the few companies that still does not have a plan with ads on its streaming platform, it is already beginning to add it to different apps it owns, as is the case with the App Store.
It won't be until March, but soon we will start see ads when we search in the app store of the brand, which can be somewhat frustrating, since we will end up seeing some apps sooner that we do not want, just because they pay for it.
App Store Ads
If you use the App Store often to search for new apps, you may soon notice something different. It's not a big redesign or anything flashy, but it is one of those changes that, when you realize it, is already there. Apple seems to want to put a little more advertising in App Store searches starting in March.
Right now, when you search for an app, a sponsored result usually appears at the top. It is marked as an advertisement and then the normal apps come. What is said is that Apple wants to give more space to these ads, make them more visible or make them appear more frequently when you search for fairly general things.
From Apple's point of view, it makes a lot of sense. The App Store moves a lot of money and ads are an easy way to get more performance without raising prices or touching subscriptions. For developers, it's also a way to stand out in a place where there are millions of apps competing for attention.
For users, things change depending on how you look at it. If you're looking for something very specific, it probably won't affect you too much. But if you usually explore, try new apps or look for more generic things, You may have to go through an ad first until you find what really interests you.
It's not that the App Store is going to become a showcase full of banners or anything exaggerated. Apple is usually quite careful with these things. Still, it's one of those steps that makes the store feel a little more commercial and less “clean” than it did years ago.
Most likely, the change will come without much warning. You update the system, search for an app and notice that there are more sponsored results than before. It won't be a drama, but it will be something that many will notice, especially those who use the App Store almost daily.
Furthermore, older people, or people with little knowledge, could end up downloading an application that is not the one they were looking for, due to the relevance of these ads, which are positioned above, and seem to be the best, even though they have nothing to do with it.
And you, do you consider it normal, or exaggerated? Google has been doing this in its searches for a long time, so Apple does not want to be less and also wants to take advantage of it to earn more money. Leave us a comment with your opinion.
