We tell you the reason behind these interruptions, which usually generate rumors about a possible launch, but it has little to do with that.
Why is the Apple Store closing?
The website outages are part of Apple’s annual routine to prepare for its Black Friday campaign. Every year, the online store progressively stops being available in different regions of the world to implement its traditional gift card promotion with the purchase of selected products. This year, the offers will be available from November 29 to December 2.
The closure has already occurred in countries such as Australia and New Zealand, where the store was active again without surprises or news, except for the expected activation of gift cards. This will be repeated in the next few hours in Europe, the United States and Canada, so if you see it, you should not worry.
Unlike other companies, Apple does not offer direct discounts on its products during Black Friday. Instead, incentivize buyers with gift cards whose value depends on the product purchased. For example, in Spain, these gift cards can reach up to €200.
Products eligible for this promotion typically include iPhone, iPad, Mac, Apple Watch, AirPods, and some accessories. Although the exact conditions may vary between countries, this strategy is common among the Tim Cook guys.
Is it worth buying on Apple’s website during Black Friday?
While this promotion may seem attractive to those thinking of purchasing directly from Apple, technology experts recommend exploring other options before making a purchase. Amazon, Best Buy and other websites usually offer more significant discounts on the same Apple products, especially on previous models or accessories, so you should take a look and compare prices.
Although the temporary closure of the online store may be curious and give rise to rumors about new productsthere are no indications that Apple will launch new devices in this period. This would be in line with the Californian company and the strategy it has been following in recent years, with which they present any relevant product at a specific event or through a press release, but never during an already established promotion such as Black Friday. .
To take advantage of Apple’s Black Friday, compare prices with authorized resellers and retailers who often offer better discounts on iPads, Macs, AirPods, and more. Specialized sites can provide you with the best deals. The Apple Store offers gift cards with purchases, but they are only good for future products in the Apple ecosystem, which limits their appeal.
Remember that the promotion will be available until December 2, but you can use the discount voucher for a period of time set by the company. Therefore, exploring alternatives can be more beneficial for saving.
