This leads us to deduce that its price, due to materials, lower battery, etc., will be lower, or that is what all the rumors say, however, it will be in the United States, since Europe has a problem that many do not see, and that will determine the price.
The iPhone will be more expensive in Europe
Although there are still a few months left for the launch of this model, and anything can happen, there is one issue that has changed a lot since the last presentation of the iPhone this September 2024, and it is nothing more and nothing less than the difference between the euro and dollarsomething that, although it has been stable for a few years, has currently changed, and quite a bit.
The parity between these two currencies is increasing, which means that, despite the fact that the United States has a price, in dollars, this will not automatically be transformed into what we are used to in euros, because if one currency is worth less than the other, there will be a change in the final cost.
In September the price of the euro against the dollar was 1.12, however, currently it has even been reduced to 1.02, which gives us 10% less value, or in other words, for Apple to earn the amount who are looking for in Europe, the price of the device has to be 10% higherthus being the same benefit as the one they would have the previous year.
Therefore, if this continues, it is possible that even the current prices will have to vary, and this is not the first time we have seen it, so, although they have not done it, logically, they will do so this year, with their new releases, taking into account the losses for each currency, and adjusting that value.
In short, if the euro does not gain strength again, we will see an increase in any price that is originally in dollars, since it is the reference currency associated with the cost of producing the device, and what the company intends to earn.
The same happens with other currencies such as the pound, which had a value of 1.34 dollars, and has dropped to 1.22, also being more than 10%, and where that price will also be affected.
And you, do you think this type of increases is normal, due to the currency exchange, or would Apple have to try to maintain the price despite this? We may see a cheaper iPhone 17 Airsince the company’s intention is to make an economical model, however, it will not be as economical as if it had been presented a year earlier, that is clear. Leave us a comment with your opinion about it, and if you will continue purchasing Apple products even though they continue to rise. Although this will happen with any company that is not from Europe.