Spotify is no longer just music and podcasts. Starting today, the platform launches «Fitness with Spotify»a section dedicated to exercise that integrates guided audio and video workouts directly in the app. The movement is a clear entry into a territory that until now they dominated Apple Fitness+ and Fitbit Premiumand he does it with a powerful partner: Platoon.
Users with a free account access themed playlists and content from creators like Yoga with Kassandra or Chloe Ting. But the bulk of the proposal is aimed at subscribers Premiumwho without paying anything extra get access to more than 1,400 Peloton on-demand classes: strength, cardio, yoga, Pilates, meditation and outdoor activities, without having to have any of the brand's devices.
How does it work in practice?
Access is simple: open Spotify, search “fitness” and the hub appears. From there, a brief questionnaire adapts the recommendations according to the type of movement desired. (intense cardio, toning or recovery) and the level of user experience. The result is a personalized selection of classes, similar to the onboarding that we already know from other wellness apps.
The most technically interesting thing is the hybrid player: You can start a video class on the television and continue in audio from your mobile phone during the race. There is also download offline to train offline. Classes are primarily in English, with limited options in Spanish and German, which is a real limitation for the Spanish-speaking market.
Is this a revolution? Hard to know. The value proposition exists—Peloton included in Premium is a non-negligible addition—but Spotify arrives late to a market with specialized apps already well established. For Peloton, on the other hand, the alliance represents a strategic lifeline: bringing its instructors to hundreds of millions of users without anyone needing to buy your bike. In any case, we have not seen such a juicy novelty since the launch of SongDNA a few weeks agothe function that allows you to explore the entire network of collaborations, samples and versions behind any song. It seems that Spotify has been wanting to be more than just a player for quite some time.
Do you think Spotify has enough weight to become your regular fitness app, or will you continue using a dedicated tool?
