The young company has just signed a pre-seed funding round worth 1.5 million euros. A lift that matches its ambitions.
Increase human production capacities
Mago wants to stand out from the competition by offering a tool capable of transforming and stylizing any type of video into any aesthetic.
“ For example, our technology makes it possible to transform real shots into a cartoon, an oil painting or any other visual style in just a few moments, while maintaining quality and consistency suitable for professional use. », explains Alvaro Lamarche Toloza, one of its two co-founders, in an interview given to I like Startups.
Specifically targeting the creative industry, it intends to drastically reduce production costs. Genres like anime, science fiction, and historical fiction are cited. Mago can draw on the experience of its co-founders to develop a complete solution; while Alvaro Lamarche Toloza comes from the world of animation, Aleksandr Spirin launched, in 2022, an AI video transformation tool called WarpFusion.
The company is categorical: its goal is to increase the creative abilities of workers, not to replace them.
Launch in 2025
With its fundraising, Mago wishes to strengthen its teams and continue its development phase. His product is not yet available. A first beta version is planned for 2025, with management favoring a gradual deployment in order to satisfy its customers, indicates Alvaro Lamarche Toloza in Echoes. Because the technology on which Mago is based is incredibly expensive, as evidenced by the difficulties of startups specializing in generative AI in achieving profitability.
The start-up’s funding round was made with Atlantic Labs, a Berlin-based investment fund specializing in seed fundraising with entrepreneurs. working on transformative technology projects “.
“ Mago’s approach to transforming video production with AI is a game-changer for creators. Alvaro and Aleksandr are seasoned creative professionals who understand the challenges of the industry and have a strong vision. We are delighted to support the Mago team in their journey to bring this technology from France to the world », Comments Alice Bardon Catineau, partner of the fund.
Mago is not the only French Tech firm attacking the creative industry. Aive, a young company founded in January 2024, promises to automate and accelerate many tasks that are usually time-consuming and costly for video production professionals.
- The young French start-up Mago recently raised 1.5 million euros.
- Its tool, which will be launched in 2025, is capable of transforming shots into various aesthetics.
- More and more French start-ups are launching into the AI-enhanced video sector.
