In the end, all of us who are fans of the brand know that the coveted iPhones ‘enjoy’ offers and sales much lower than on other devices. What is this due to? Well, the reality is that to several things.
The two sides of the coin
When you want to buy an iPhone, you know that you are exposing yourself to good things and bad things. And we are no longer talking about hardware or software, but about what surrounds the Cupertino terminals.
Exclusivity has its price
Apple has built an eminently premium brand over the years. Your devices, including iPhoneshave become a symbol of status and cutting-edge technology that leads them to boast high prices and maintain good sales without needing large discounts. So why lower them if they sell well?
This is also where the product life cyclewhich is much higher in the case of iPhones than in the competition. This means that they maintain a higher resale value, even after several years, which again affects the no need to launch large offers. Why are you going to reduce an iPhone 15 Pro to 600 euros, if it sells more expensive on the second-hand market?
Additionally, Apple has created a closed hardware and software ecosystem that encourages feeling of belonging to a group on the part of users and reduces the urgency of taking risks with aggressive prices to gain new customers.
The bad thing, few discounts
Of course, what this all boils down to is that not everyone can afford to pay the more than 1500 euros that the latest iPhone model costs (if you want to have a decent amount of storage).
But it is that Apple also does not have many options to download its phonesas it also needs to maintain certain profit margins to finance its expensive research and development programs. Large discounts could mean reducing these margins and making future iPhones worse.
And how brand imageoffering high discounts could give the public the feeling that the iPhone is a cheap product, when it is not.
However, it is worth noting that, although you have to pay a lot for an iPhone and you will not find it with great discounts, it is also true that you can resell it at a high price, so in the end the investment may be less than on a top-of-the-range Android that you are going to sell in two years for 10 times less than what it cost you.
There are still iPhones on sale
Although it is true that you will not find great deals on iPhones during Black Friday (nor at any other time of the year), this does not mean that it is impossible to find an Apple phone at a good price.
The key is to look models from last or previous year100% functional right now, which you can find with discounts of 200 euros or even a little more. You can also take a look at the brand’s reconditioned models or the exchange program that gives you money for your old terminal.
