Promotional pens are a great way to increase the visibility of your brand. Whether you’re looking for a way to spread the word about your business or just want to give customers something they’ll use and appreciate, promotional pens are a great choice.
Not only are they cost-effective, but they also have many other benefits that make them an ideal tool for any marketing strategy. In this blog post, we’ll be taking a look at five reasons why promotional pens should be part of your next marketing campaign.
1) They’re Inexpensive
Promotional pens are one of the most affordable marketing strategies around. They’re a great way to spread the word about your company and get your logo into the hands of potential customers. Customized pens come in a variety of sizes, styles, and colors, so you can find something that will fit your budget. Additionally, most promotional pen suppliers offer bulk discounts if you order a large quantity. This makes them an even better bargain since you can get more for your money. So if you’re looking for a cost-effective way to get your brand out there, promotional pens are an excellent choice.
2) They’re Effective
Promotional pens are one of the most effective forms of advertising, due to their affordability and wide reach. The cost-per-impression ratio is one of the lowest out of all forms of advertising, making them great value for money. Pens with your company logo on can be given away at trade shows, conferences and other events, which will create a lasting impression of your brand with potential customers.
Studies have also shown that promotional pens can boost customer loyalty. People tend to keep promotional items for longer periods of time, and if they carry around a pen with your logo on, it will serve as a reminder of your business every time they use it. This means that customers are more likely to think of your business when they need a product or service you offer.
The use of promotional pens also helps to spread word of mouth marketing. As people use their pens, they’ll show it off to their friends and family, who may not have heard of your business before. This is an easy and cost-effective way to reach a new audience and build brand recognition.
3) They’re Portable
Promotional pens are an incredibly portable way to put your branding in customers hands. Not only are they small and lightweight, but they also fit easily into a pocket or purse. This makes them perfect for carrying with you to meetings, conferences, trade shows, and other events. It’s also easy to store promotional pens in bulk since they don’t take up much space. Plus, when customers get a promotional pen, they’re likely to take it with them wherever they go, giving you more opportunities for exposure.
4) They Have a Long Shelf Life
Promotional pens are a great way to keep your business top-of-mind for customers over the long term. While other marketing materials may be viewed once and then discarded, pens can be held onto for months or even years. In fact, studies have shown that most people keep promotional items like pens for an average of nine months. This means that your logo and messaging are seen multiple times by the same customer before they eventually discard the pen. The longer your pens are in circulation, the more brand recognition they generate. For example, you might hand out pens at a trade show or event. If people keep those pens, each time they use them, it’s a mini advertisement for your company. This is why it’s important to choose quality pens that are built to last, so your customers will continue using them for as long as possible.
5) They’re Versatile
Promotional pens are a great way to get your branding out there and seen in a variety of places. Not only can they be given away to customers, but you can also use them to promote your brand at events, trade shows, and conferences. They can even be used as part of your marketing efforts on social media by having followers post pictures of themselves with their promotional pens. Additionally, if you have multiple products or services, you can have a variety of different promotional pens that can be used to represent each product or service. Promotional pens are an extremely versatile and effective tool for promoting your brand and getting it noticed.
Conclusion
Promotional pens with your company logo are an incredibly effective way to put your branding into the hands of customers. They’re cost-effective, portable, and have a long shelf life so you can be sure that your marketing strategy will have a lasting impact. Additionally, they can be used for a variety of purposes, from trade show giveaways to company swag. So if you’re looking for a great way to market your brand and make it stand out, promotional pens are the way to go.