A brochure is a quick and easy way to get the word out about your business. But, what if you want your brochures to stand out? Start with these 9 best ways to create lasting impressions with brochures.
1) Provide Useful Information.
It’s important that potential customers know how they can use your product or service when reading through the information in your brochure. Make sure that the details are clear and concise, so there is no question on what they’re looking at. Give them an idea of who it benefits most, for example, “Keep kids entertained during long car rides!” They’ll be more likely to read further into this type of pamphlet than one without any information like “Our Company.” It’s also useful to include pictures and testimonials from satisfied customers.
2) Use Professional Photos.
Be sure to have a professional take photos of your product or service, especially if you’re going to use them in the brochure. Make sure that they are clear and concise so that nothing is missed. You can also add images from your website to bring a professional look to the pamphlet.
3) Use Vivid Colors.
When designing a brochure, color is a huge factor in how it will be received. If you have trouble deciding on colors for your product or service, ask people what colors they think of when they hear your business name. You could also ask a friend or a family member what they think of when seeing color, and why.
4) Align Important Information.
When laying out the information for your brochure, make sure that you align everything properly. The most important details should be on the top left corner of the page, along with the company name and logo. It should be easy to read what they’re looking at, along with the layout of the brochure.
5) Include Benefits.
People are drawn into your product or service when you tell them how it’s benefited someone else. If they see that there is more than just a benefit, but a life-changing effect, they’ll be more likely to purchase your product or service.
6) Make it Informative.
When you’re designing a brochure for your company, make sure that it gives detailed information about the different products and services you offer. People want to know what’s offered before they make the decision to contact you.
7) Keep it Simple.
When designing your brochure, keep it simple. You don’t want to overwhelm or confuse anyone who’s trying to read through what you have to offer. If there are too many colors or graphics, people might be less willing to purchase from you simply because they’re afraid of not being able to read it.
8) Make a Good First Impression.
Use your first page as a cover for a reason — people will need something to look at before they flip through the rest of your brochure. It also gives you another chance to make a good impression of what you have to offer, so make sure that everything is aligned with one another, and the company name is right in the center, along with your logo.
9) Use an Effective Font.
Make sure that you use a font that’s easy to read, but also looks professional. It’s important to go for something that’s not too fancy or hard to read because it will just turn people away from purchasing anything.
One great way to make brochures is to use Venngage — an online brochure maker that offers a wide range of brochure designs for everyone. To give you an idea, here are some brochure examples from their website!
When designing a brochure, make sure that it has all of the elements to be successful. If you’re not skilled in design work, then consider using Venngage. To start, click here!