In the event of strong sales for the iPhone 15 this fall, Apple could, for the first time, dethrone Samsung as the biggest seller of smartphones over the year. It remains to be seen whether the firm will be strong enough to hold this position over the long term.
Will Apple succeed in dethroning Samsung in the game of who sold the most smartphones in 2023? We will know in a few months, but this handover (involuntary, at least for Samsung) is within reach of the Cupertino giant, in the event of good sales for its future iPhone 15. This is what Apple Insider reports this week. .
In this case, it would be a tour de force for Apple… the firm selling far fewer smartphone models than its Korean competitor. The latter owes its status as the biggest seller in large part to the quantity of references available in its catalog.
Apple: a parsimonious approach that pays off
This policy of the number, Apple does not share it. For years, the Apple brand has been content to announce only three to four distinct models per year. It should be noted, however, that in addition, Apple most often maintains one or two older devices in its catalog, and now markets its iPhone SE on the entry level in order to enrich its offer.
An approach that is visibly bearing fruit. According to a study by TrendForce, relating to production orders for smartphones, the gap between Samsung and Apple has become small enough for the two companies to exchange their respective places on the sales charts for the whole of 2023.
“Oust Samsung“, Really ?
“Interestingly, Apple and Samsung are neck and neck in their annual production forecasts.commented TrendForce. “If the iPhone 15s exceed market expectations, Apple has a good chance of ousting Samsung from its long-standing position as the global market leader.“.
You read that right though, TrendForce believes that Apple could overtake Samsung if, and only if, its iPhone 15s sell well enough to beat forecasts. The step to climb could therefore be quite high, with some analysts believing that the iPhone 15s will sell out less quickly than the iPhone 14s in their time.
There remains Apple’s propensity to resist better than its competitors to market trends, rather gloomy, it is true, in the smartphone sector in recent months. We will surely see more clearly in a few weeks.