After a failed demonstration in early February, Google seems to want to change its business strategy for its artificial intelligence Bard, which is supposed to compete with ChatGPT. A choice mentioned during a stormy question-and-answer session with employees of the company on Thursday, March 2.
The tech giant seems to have changed its strategy for its artificial intelligence. During an informal meeting with employees Thursday, March 2, several Google executives assured that Bard, the conversational AI developed as a direct competitor to OpenAI’s ChatGPT, will not only be dedicated to improving the results of its engine. of research.
This question-and-answer session, told by the American channel CNBC which had access to audio recordings of the event, comes a month after several employees criticized Google Bard’s announcement in early February. One of Bard’s auto-response examples contained a factual error, causing its parent company Alphabet to lose $100 billion in market value.
“Bard is not research”
It was the boss of Bard’s development team himself who mentioned this change in strategy. During the meeting, Jack Krawczyk answered a question about the priority given to Bard to generate Google search results while these tools ” are not good at making sure their text is based on real facts“.
“I want to make it very clear: Bard is not research“, immediately replied the boss of the development team. For Jack Krawczyk, Google’s AI must eventually become a “creative companionintended to provoke ideas. An astonishing statement, while the company mentioned in a blog post at the beginning of February wanting “start with researchto integrate its new AIs into its products, CNBC recalls.
Above all, Google therefore seems to no longer want to compete directly with the ChatGPT-derived chatbot integrated into the search results of Microsoft’s Bing search engine.
A new tab dedicated to different answers
Jack Krawczyk nevertheless clarified that Google will not seek to prevent its users from using Bard for information research. The team leader even announced a new Bard feature internally called “Search Itwith more relevant results.
However, this tool could also be a first step towards a service using Bard for more than search results. always according toCNBCJack Krawczyk referred to a tab “See other draftswhich should show users answers far from the search engine format.
Users will need to upgrade Bard
Also present at this meeting, the CEO of Google Sundar Pichai also tried to allay the doubts of his employees. In addition to backing up Bard’s boss, he responded to another employee characterizing the AI presentation in early February as “an instinctive reaction without strategy“.
Sundar Pichai laughed before kicking into touch, acknowledging that the company’s services must remain “hard-hitting“, but that it will be the contribution of the users which will improve the answers of Google Bard. However, it will take more to really reassure its shareholders and employees.
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