The AirPods line is the best seller in a wireless headphone market full of great alternatives.
There are three market categories in which Apple brutally sweeps everything – the iPhone has always had much more competition. We are talking about iPad in the tablet category, apple watch in the smartwatch sector and, of course, of the AirPods in the wireless headphone market.
And look, there have always been highly recommended wireless headphones from the competition, with amazing value for money. But there’s nothing like AirPods, regardless of the model. All of them have been known to carve out the number one position in the market share of the wearable sector “True Wireless Stereo”.
A sector that, by the way, Apple will continue to lead thanks to good sales figures of the second generation of AirPods Pro launched during the month of September of this year. A study carried out by the analytical firm canalys confirms Apple as the undisputed leader in the sector.
The AirPods line of headphones has not only been dominating the market in 2022, but has been doing so year after year for a very long time.
According to data published by canalysthe headphone market has suffered its second consecutive decline during the third quarter of 2022. However, wireless headphones have helped raise the bar.
Apple’s AirPods Pro 2 have managed to increase the company’s market share a 3. 4 % with respect to the previous year. During the third quarter of 2021, Apple obtained a market share of 24.6%. This year 2022, the apple firm reached a market share of 30.9%.
In general terms, Apple has sold a total of 23.8 million units headphone jack (includes Beats models).
This is the table regarding the wireless earphones market share of the third quarter of 2022:
“Apple (including Beats) defended its leadership position with the launch of the second generation AirPods Pro, which led to a 34% increase in sales and a 31% market share.”
Only Samsung manages to compete against Apple in this sector, in second place, but with an abysmal distance from Apple.
Apple’s AirPods Pro 2 feature a host of improvements over the previous generation, including Advanced Active Noise Cancellation, Adaptive Transparency mode, Custom Spatial Audio modean increase in battery life or the U1 chip, among others.