Twitch has been the reference platform for streaming for years. Many of the content creators today broadcast live through said platform. In fact, years ago there was a great exile towards the purple platform, streaming being one of the most popular ways to create content on the Internet.
However, Twitch’s popularity has been on the decline in recent months, mainly due to its policies around dealing with streamers and advertising. This is not the only thing, but a new platform for content creators has come into play which it has already taken a few American streamers. We talk about Kick.
Kick takes big American streamers
If we analyze it from a visual point of view, Kick is very similar to Twitch. The interface is practically identical to the purple platform, only with a color change. This has caused the new platform to be considered by many as “a copy” of Twitch.
Adin Ross says all the big streamers are going from Twitch to Kick. Including Kai Cenat, IShowSpeed, Bruce, YourRAGE and more…
Stating Kick is giving equity and millions to each streamer pic.twitter.com/gCSKJtApcJ
—Jake Lucky (@JakeSucky) February 18, 2023
Based in San Francisco, Kick is betting big on big American streamers, offering them million-dollar contracts for creating content on their platform. Everything points to a kind of exile as has already happened with Facebook Gaming or Mixer, with the departure of names like Ninja, Shroud and others.
In this case it seems that the people who want to try a new beginning in Kick are nothing more and nothing less than Kai Cenat, IShowSpeed, Bruce and yourRAGE, among others. This has been stated by Adin Ross himself in one of his last live shows, another great streamer who started his career at Kick just a few days ago.
Ross claims that Kick is giving company shares and millions of dollars to every streamer, hinting that it is an irresistible deal for many. In fact, when Tyler Niknam, better known as “Trainwreckstv”, moved on to Kick, he claimed that his contract was 95-5, indicating that he earns 95% of all the revenue he generates on the platform.
It seems that Kick is betting heavily on wanting to be one of the main live platforms. However, if you want to go ahead, you may need to modify some aspects of your policies. And it seems that Kick disclaims all responsibility regarding the content uploaded by its creators. It was already happening during the last Super Bowl, where Adin Ross himself and Trainwreckstv broadcast the game to hundreds of thousands of people and apparently without permission from the NFL.