Amazon will include a feature that will let you know which products have the highest return rates.
Amazon is the online commerce giant par excellence. For years, the company founded in the United States has been making improvements to its purchasing program with the aim of getting closer to physical establishments. The pandemic marked a before and after in terms of the culture of Internet shopping and, without a doubt, the company whose greatest exponent is Jeff Bezos has not stopped increasing its market share. Currently, the firm has a differential service in terms of leadership and representation in the sector.
This position is not by chance, since the company has been introducing important innovations in its product purchase portal. Among the tools that are available to the user is the rating with stars or the ability to include reviews of verified purchases. This type of question allows potential clients to know more details about a certain good. More and more people take these criteria into account when buying their products. Is something missing? Amazon thinks so.
Let’s see, therefore, what Amazon is going to introduce over the next few weeks in the market, why the inclusion of a returns policy can serve to favor a better user experience for customers and, of course, to what extent this is expected to mean a loss of certain sales within the online platform. Who would have thought that Amazon would end up including this controversial sneak?
Amazon will include information about previous returns of the same product
Amazon is testing a new witness to report on how many times a given product has been returned on previous purchases. This information can be of great relevance, since it can be a symptom that the good is not as good as one might think. According to The Information portal, behind this controversial proposal is reducing the rate of future returns at the cost of renouncing a previous purchase. The objective is to achieve a drastic drop in the returns ratio in the medium term, forcing suppliers to carry out more exhaustive control over their own products.
The key to the measure is in accordance with the policy that has been developing the brand for a while. The incorporation of solutions with better ratings will continue to be present at the top of the table, while the incorporation of this indicator can contribute to positioning a certain asset worse. In this way, it seeks to put pressure on suppliers and, at the same time, focus the effort on achieving an improvement in the customer’s shopping experience.
It is unknown when this measure will reach the public in all countries, but it is believed that It will arrive proportionally from the next few days. Will we stop seeing the classic ‘what you ask for on Aliexpress and what you get’ applied to Amazon? With these types of measures, it is expected that there will be an improvement in the quality of the service thanks to an expected lower rate of returns.