Amazon announced the new generative AI capabilities in Accelerate 2023, Amazon’s premier annual seller conference. From now on, sellers will save a lot of time describing and detailing products and it will be a kind of ChatGPT-style AI that will do it for them.
AI will flood Amazon
Artificial Intelligence, especially in the form of text and image generation, is being the main way to reach the population. The Generative AI is helping people create all kinds of content thanks to training models, such as doing academic tasks, creating code for programming and now Amazon will use them to improve the listing creation and management experience for sellers.
The new tool from the e-commerce giant greatly simplifies the way in which Amazon sellers They create more complete product descriptions, titles, and listing details of products for sale. These new capabilities will make it faster and easier for sellers to list new products, as well as enrich existing listings, helping customers make more informed purchasing decisions at their fingertips.
Until now, the task of creating product titles, key features and compelling descriptions previously required significant work and time spent by sellers. Amazon is making new generative AI capabilities available to sellers to simplify that processreducing the need to enter many specific product data to a single step.
The new capabilities use large language models (LLM)a type of machine learning model specifically trained on large amounts of data that can recognize, summarize, translate, predict, and generate text and other content, to create more complete product descriptions.
Simplify the process in one step
From now on, sellers on Amazon will only need to initially provide a brief product description in a few words or a short sentence. Amazon will be in charge of generating the text content of the product description and main reasons for your purchase. Later, sellers will have the last wordsince they will be able to refine these generated texts, if they wish, or they can directly send the automatically generated content to their catalog of products for sale.
“With our new generative AI models, we can infer, improve and enrich product knowledge at an unprecedented scale and with dramatic improvement in quality, performance and efficiency. Our models learn to infer product information through various sources of information, latent knowledge and logical reasoning they learn. For example, they can infer that a table is round if the specifications indicate a diameter or infer the style of a shirt collar from its image.declared Robert Tekiela, vice president of Selection and Catalog Systems at Amazon.
In addition to saving sellers time, a more detailed product description also helps improve the shopping experience. Customers will find more complete information about products, as new technology will help sellers provide more complete information with less effort.