Amazon is very committed to the fight against counterfeiting and consumer protection with its new advanced detection system. All this means that the vast majority of the products in the Amazon store are authentic, and cases of counterfeits are increasingly rare thanks to the continuous improvement of its security measures.
Counterfeit Canon Products
Amazon’s Counterfeit Crimes Unit and Canon have teamed up to file a lawsuit against a group of individuals who attempted to advertise, sell and trade camera batteries and chargersallegedly violating Canon’s trademarks.
When Amazon discovered this suspicious activity, it partnered with Canon to confirm that the products in question were counterfeits and moved quickly to shut down the 29 accounts that were managed by the sued individuals.
Since it was founded in 1937, the Canon brand has been known for excellence in quality. The company is a leader in providing digital imaging solutions, although many customers are likely to be more familiar with the top-of-the-line cameras. Many of these cameras, along with their corresponding accessories, chargers, and batteries, are sold on the Amazon marketplace.
Canon has established a strong track record of protection of your clients by educating them on how to spot counterfeit products. In addition, the company has taken steps to deal with counterfeiting.
Systems to detect counterfeits
Amazon and Canon share a common commitment to address counterfeiting in the industry. Through your investment in advanced technologies machine learning, have improved their controls. They have automated and expanded their intellectual property protection and counterfeit detection systems.
By 2022, its automated technologies screened more than 8 billion daily page change attempts. product details, looking for possible signs of fraud. As a result, they blocked or removed more than 99% of the listings suspected of fraud, without the brands having to report the abuse to us.
In rare cases where counterfeits sneak into the Amazon store, they use various methods to remove those products. For example, they are based on Customer feedbackin the collaboration with brands and law enforcement around the world. Last year, Amazon’s Counterfeit Crime Unit took action against more than 1,300 criminals in the United States, the United Kingdom, the European Union, and China. In addition, they seized and disposed of more than 6 million counterfeit products, preventing them from being resold anywhere in the supply chain.
Each product has a code
To help protect and grow brands, they offer critical tools to brands. Canon is registered in the Amazon Brand Registry and Project Zerowhich are brand protection tools that helped identify counterfeits in the Amazon store.
He serialization service option offered by Amazon is an effective measure to prevent the sale of counterfeits to customers. By adding unique codes to each unit of products, it is guaranteed that all units shipped are authentic. This means that whether the order is fulfilled by Amazon or a third-party seller, all units will be verified before being shipped to the customer.
In this way, security is increased and the possibility of customers receiving counterfeit products is reduced, which improves the shopping experience and trust in the Amazon platform. This measure is especially important for high demand products that are more likely to be counterfeited, such as electronics and luxury goods.