Shortly after announcing this spring’s event, Peak Performance, Apple has activated the #AppleEvent hashflag. A movement that we have already seen in other years and that seeks to give more visibility to an event that, everything is said, already attracts everyone’s attention.
A hashflag on Twitter and Augmented Reality in the invitation
Apple has already made a tradition of hash flags. With the apple logo design for the Apple Event this coming March 8, all tweets tagged as #AppleEvent will add a little apple after the hashtag. Thus, tagging on Twitter, which is already natural when talking about the subject, draws even more attention.
?Finally: Apple opens this 2022 with the first official keynote!
Pay attention to our follow-up @applesfera! Very soon, all the details… ?#AppleEvent pic.twitter.com/HiN93UE3ne
– Pedro Aznar (@pedroaznar) March 2, 2022
And this is just one of the surprises of the announcement. If we access the Apple events page from an iPhone and touch the invitation logo we can see its design in Augmented Reality. As we can see in the video below, in addition to being able to get closer to this curious and bright colored apple (possible clues to new MacBook Air colors), we can rotate it, move it and even place it inside our house.
And this is the AR animation of the invitation. pic.twitter.com/YqvThwwvBU
– David Bernal Raspall (@david_br8) March 2, 2022
To say, however, that this invitation in AR is not necessarily a clue (although it does not deny anything either) of what is to come, since it has already made several invitations that Apple incorporate this fun animation.
It is clear that the Apple Event is quite an event, never better said. With the visibility that Twitter gives to tweets tagged with #AppleEvent, with the interactive invitation that we can see on our iPhone, and with all the theories that are already beginning to appear about what we will see in this event, something is clear: we are already looking forward to it.