Apple does not abandon its project to produce an autonomous car. Here are the keys to what its price could be.
Apple, despite having diversified its branch of business in order to serve a larger market share, has as its main sign of strategy its high price compared to other technology manufacturers. Yes, its products are designed, initially, to a target audience with a certain purchasing power. It is true that many of its users go into debt to have its technology, but the truth is that all its new generation models are already 4 figures.
The apple company, however, has spent years thinking how you can increase your market share in other sectors. The automotive sector is one that seems to have been of greater interest to the leadership leadership. The one known as Apple Car is a secret for the company. The internal project known as Apple Park, the most important facilities owned by Apple in the United States, is well known in the automotive sector.
For a while now, it’s been going on a project to create an autonomous driving system, which puts more emphasis on the possibility that Apple is thinking about entering the mobility market. In fact, it is important that the company already has a stake in it, since it operates in the cabins of millions of cars through the Apple Car operating system. Is the Titan program the next step to achieve its own electric car?
The so-called Titan project has been in the plans of Tim Cook and his team for a few years. The first rumors about it date back to 2014, which reflects to what extent we are facing a manufacturer with a large share in the industry of the automotive Let’s see, therefore, to what extent a model with the bitten apple logo on the hood may be possible in the short term and, above all, at what price it could be available.
Apple and the technology that could equip its possible electric car
Can there be an electric car with the Apple logo? Is a option that is gaining weight over the years. What there is no doubt is that, if it ends up in the production line, it will surely be a completely electric proposal. Now, would it change anything with respect to any other model present in the current automotive industry? Without a doubt, what is being valued the most is the possibility of including a conventional steering wheel with its respective set of pedals.
Apple has been flirting with the idea of creating its own car for several years. Five days
Apple is internally designing its own self-driving system, which suggests the automaker would adopt it in its own powerful and plausible electric car. Even so, everything depends on the regulation, an aspect that is worth assessing to understand to what extent will a technology be standardized It seems that it will not arrive in the short term. This is just what could be making the brand doubt, since its autonomous driving system could be very advanced.
Be that as it may, Apple seems to will double efforts in the relationship with the autonomous car. This is so due, above all, to the great difficulty that there is in the smartphone. Considering the latest generations of products, it can be seen that there is a certain sign of exhaustion when it comes to innovation. This causes the company to look for other alternatives in its current and, of course, future product line.
A price for the Apple car that may not be for all audiences
Manzana places its products in the high price range. This same strategy has been followed for some time, which shows how viable it is for the company. Despite this, Apple’s technology in the automotive industry would not have it easy at all, since there are a whole series of vehicles in the price range that could be valued. How much would a car with the Apple logo on the body cost today? According to Slash Gear, it wouldn’t go below $100,000.
In this price range is, without a doubt, the high-end of Tesla, whose prices for the Model S and Model X are already above $100,000 in their base versions. Porsche offers the base Taycan at a slightly lower cost, but as soon as a few extras are added breaks the psychological barrier of $100,000. Apple, following the pattern that has been followed in the rest of the alternatives on the market, seems to continue with a similar policy.
In relation to delivery times, some sources point out that the year 2025 could be the year of mass production of this vehicle. By then, it is unknown if autonomous driving will be an option in most vehicles, which could be the key to this concept. Be that as it may, Apple has not finished ruling out its commitment to the electric car. Will the deadlines being discussed be met? Is very soon to know it.
Related topics: Motor
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