On September 19, Apple launched its subscription video game service: Apple Arcade, during an event. Its operation is simple, you pay 4.99 euros per month and you can access a huge catalog of games of all genres. They do not have ads or integrated purchases, so it is not necessary to spend another euro.
It is quite complete, and is focused for all ages, although Lately they are focusing on the little ones. Just look at his latest press release, and it seems that, in view of its growth in revenue – which in a company is, after all, what matters – Apple is doing well.
An increasingly well thought out service
Today Apple announced four new titles coming to Apple Arcade this September: Cypher 007, Japanese Rural Life Adventure, Junkworld, and My Talking Angela 2+. Especially the latter is the one that is more focused on a younger audience. In addition, they will update 40 games, among which Hello Kitty Adventure Island stands out, also with the same theme.
Apple Arcade is becoming a kind of toy drawer like the one many of us had when we were little, but in a digital version. The best thing is that there are not only “toys” for children, but also for people of all ages, and a service that was criticized in its beginnings for its lack of variety, little by little a hole has been opening up in the homes of many families. Its financial results back it up.
Apple does not give specific figures for its income for each service, but it is estimated that in the last quarter of 2022 the income – not profits – was 15,000 million, while now they are close to one trillion. It is a very important growth. It is clear that they have to be doing something right, and that may be knowing how to identify the needs of their customers and offer something for each one.
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