Apple has bought AI Music, a startup that has created an artificial intelligence capable of generating its own personalized music, according to Bloomberg. a purchase that has been closed in the last few weeks and that, as far as we know, is the first of this year 2022.
Songs that would fit very well in Apple Fitness +
AI Music is the company behind the “Infite Music Engine”, an artificial intelligence designed to create the best audio solutions for fitness professionals, creative agencies, advertisers or marketers. The AI can, in addition to composing its own melodies, dynamically adapt this creation in real time based on, for example, the listener’s heart rate. This is how the company describes this AI:
“AI Music is at the forefront of exploring how artificial intelligence can change and adapt music. Simply put, we believe music should be accessible and contextually relevant to both its creators and its listeners.”
“With our Infinite Music Engine and other proprietary technology, we offer tailored solutions for marketers, publishers, fitness professionals, creative agencies and many more.”
“Music that adapts to your heartbeat, audio advertising that matches the listener’s context, universal licensing across all formats… All of this is possible, and more, thanks to our cutting-edge research and scalable in-house development.” “.
A purchase that can have repercussions on different services and features within the Apple ecosystem.
We do not know the amount that Apple has paid for the company, as well as the plans that it will have for the technology and talent that it has just acquired. We can, however, make some assumptions. Apple Fitness+ is one of the services that could benefit a lot of this acquisition. Although the use of commercial tracks during training is more than enough, the use of this AI could, if it does not manage to compose the music itself, perhaps change the track depending on our training rhythm.
Other service or feature that might to benefit from this acquisition is the Photos app, where Siri creates the memories in which, along with a melody, photos of special occasions are selected and displayed. An AI capable of creating these custom melodies could be interesting both when it comes to being able to have a royalty-free video, and to adapt its duration without having to resort to repetitions.
According to Bloomberg, the British startup had about two dozen employees before the acquisition. Some employees who, without having official confirmation, could go to work for Apple in fields quite different from AI itself. The same adaptive audio technology of the AirPods 3 or the HomePod must surely be able benefit from engineers such as those who have to train the staff.
Waiting for Apple to release an official statement, which is not usual, we will have to wait some time to see what use the Cupertino company is going to give to its newly acquired talent and technology. iOS 16 and macOS 13 may already be too close to benefit from this proposal, but sooner or later we should see (rather hear) some moves.
Image | Guillaume TECHER