The durability of Apple devices will be complemented by AI, which will be part of a new profitable business for Apple
Undoubtedly, Apple Intelligence is being subjected to positive and negative criticismOn the one hand, the innovation that Apple has achieved in this regard is applauded. Your AI will be mostly processed through the device it’s running onin other instances it will resort to cloud support but will also make use of ChatGPT and other systems in case Apple reaches an agreement. On the other hand, It will not be present on devices that would be considered recent like the regular iPhone 15 or the iPhone 14 Pro. In addition, they will not be present in the European Union along with other functions due to security concerns and situations in which Apple is forced to implement it in other systems. Despite this, artificial intelligence seems to be the path that Apple will follow to make its devices spearheads in longevity and durability..
In the absence of innovation and changes in design and hardware, Apple has managed to make its devices long-lasting
Mark Gurman, highlights in its newsletter Power On, He points to AI and Apple software as the “most important thing for his business”“a strategy to make your devices last longer.” While it is true that Apple has not consistently innovated in terms of the design and hardware of its devicesthat has not influenced the fact that the same devices are not durable.
Apple’s iPhone 12 has a spectacular 6.1-inch OLED display
For example, The iPhone 15 maintains a design line that has been in place for 4 years with the iPhone 12. The Apple Watch Series 8 remains from 4 generations before with the Apple Watch Series 4 and It basically maintains its square design line from its origins.. Not to mention laptops, the MacBook Pro has maintained the same design for 3 years and the iPad branch has only just been updated with the thinner iPad Pro, a change that took 6 years to happen.
Gurman points out that This has caused users to not change their devices easily.It is more difficult than before and it is also complicated by the economic conditions that each country in the world may experience. A longevity study was recently published regarding Apple products, highlighting that manufacturing technologies, software support and repairability are contributing to these same devices being more durable.
Not all iPhones that can install iOS 18 are compatible with all the functions
AI is the way forward for Apple, making its devices even more durable
Now with AI in the mix, it’s almost a given that Apple will make a huge business out of this. and new users will be joining the ranks, acquiring the new iPhone 16 and iPhone 15 Pro that are compatible with Apple Intelligence. Also, owners of older Mac and iPad devices will be tempted to upgrade.
iPadOS and macOS follow the same trend as iOS of offering broad update supportIt is true that not all features will be available to everyone. iPads without M-series chips and Intel-based Macs will be left without Apple Intelligence.
Apple Intelligence, its operation is due to the neural engine of its chips and the RAM in the devices
Gurman himself notes that future AI features and some other software will be available on a subscription basis. In the long term, “Apple will make money from these capabilities”. Those from Cupertino will get us used to adjusting less in hardware and will make more money with artificial intelligence, in the summarized words of the Bloomberg columnist.
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