The market leaves out the minis
Apple introduced the iPhone 12 mini after years of calls from fans for Apple to launch a small screen device with the latest features. Apple wanted to launch a product that did not exist in the competition and get many users in the Android segment to bite the apple for the first time. However, the number of sales was terribly low, even lower than the second generation iPhone SE at the time of reservations and that, despite Apple improving its sales in the 13 mini generation (and with nuances), this device was already sentenced by the company.
If we look at the sales data, in the US, the iPhone 12 mini only accounted for 6% of sales of all the company’s productsbut if we analyze it throughout the calendar year of the product, it only reached 5% of sales, that is, beyond the initial expectation, the device was of no interest to anyone.
If the results were so badwhy did Apple launch the iPhone 13 mini? Basically, because Apple, when it decides to present a product, establishes a two-year production cycle, Therefore, when they realized that an iPhone mini was a mistake, the iPhone 13 mini was already in an advanced stage of development.
The definitive confirmation that this product is a real failure when the iPhone 13 mini only accounted for half of the sales of the 12 mini, which confirms that this product It should not have been released even though users had been demanding this product for years. Apple listened to users and the move went terribly wrong.
iPhone 14, a new beginning
With the firm idea of never releasing an iPhone mini again, Apple decided to completely change the move by seeking to launch an iPhone with the size of the iPhone with the size of iPhone 14 Pro MAX but with the features of the standard or normal series.
Actually, the strategy is the same as what was done with the mini, offering a device with a different screen, in this case larger, but with the same features as the standard series. The only difference is that the mini had a 5.4-inch screen and this one had a 6.7-inch screen, a screen size that users had been seeing on the market for years.
Although the results of the iPhone 14 Plus were not much better than the mini series, it responds more to other economic criteria than to specifications, since the price of the mini is included in Apple’s budget plans, which was not included. It was a size that they demanded, but when they had it in their hands they realized that it was too small.
Why will we never see an iPhone mini again? It seems that Apple has completely ruled out the arrival of a device with a compact size and the iPhone 15 plus is not the definitive confirmation, but rather the arrival of the fourth generation iPhone SE, which had a 6.1 inch panel, the same size as the standard iPhone 15. In fact, Apple’s strategy goes much deeper into this strategy, since the iPhone 16 will have a 6.3 panel. and 6.9 respectively.