Apple AirPods are the market leaders once again.
We recently found 8 different iPhone models on the list of best-selling smartphones in the world in 2022, a great success for Apple. On the other hand, its iPad products have also led the tablet sector for many years. And now we have been able to discover that their wireless headphones have the highest sales figure on the market.
That’s how it is, AirPods remain the most popular wireless headphones on the market. At least that is what the latest data from the analytical firm indicates. canalys. Despite the fact that the smart personal audio industry has suffered a great decline, the second generation of AirPods Pro has helped Apple maintain its lead.
Apple’s first fiscal 2023 earnings call revealed that the last quarter of 2022 was not especially beneficial for Apple. However, its wireless earphones thrashed the competition with a market share of 35.8% and a total of 28.4 billion units sold.
The wireless headphone market is declining compared to previous years. Apple has had a 30% decline compared to the same period in 2021. According to Canalys, this is because in the last quarter of 2021 Apple had just introduced its third generation of AirPods. For its part, the AirPods Pro 2 have helped the company maintain its leadership in the wearables market, with 63% of all AirPods sales.
Apple sold more than 91 million wireless headphones in 2022
From Canalys they have announced that the annual sale of True Wireless headphones in 2022 has not suffered as many losses thanks in large part to the increase in market share in India and the market momentum to accelerate the adoption of devices.
Apple sold a total of 91.4 billion units in 2022, gaining a market share of 31.8%. They only had a decline of 1% compared to the previous year. For its part, Samsung sold 25.6 billion wireless headphones and Xiaomi 15.2 billion units.
Sherry Jin, an analyst at Canalys Research, announced that 2023 is not going to be an easy year for manufacturers of wireless headphones. While consumers spend less and lesslarge companies must fight for a greater market share with technological innovations that do not yet exist.