Apple releases a new video highlighting the benefits and accessibility features built into its devices, doing so in a masterful way with Paralympic athletes
Regarding the Paris 2024 Paralympic Games, Those from Cupertino have released a new video called “The Relay” featuring two teams of athleteswith and without disabilities, performing various competitions regarding popular disciplines of athletics, swimming and cycling. The video is a a masterclass in the quality of Apple’s ads that it excels at every opportunity.. The objective is clear, show the accessibility that their devices have and how they contribute to all athletes or users “designed for all bodies.”
Apple technology is here to support everyone, regardless of their body type
The video, which lasts 3 minutes and 46 seconds, is proof that Apple is present with its products and makes them available to anyone willing to give their best. The message Apple conveys in an advertisement is that its products are designed for all athletes regardless of their abilities.The important thing is that they can compete together.
You can see several of Apple’s features adapted for accessibility.. An Apple Watch alarm, AssistiveTouch, an app that adjusts the robotic hand, a detection mode within an app to support the swimmer, help to indicate the starting lane, etc.
Sport as part of inclusion and competitive spirit
Beyond what Apple has shown us with its advances in operating systems and its continued struggle to make accessibility a universal right, these Paralympic Games in Paris remind us of something very important. Inclusion and competitiveness are not at odds with each otherthere are no differences regardless of the disabilities of our bodies. At the end of the video, this is verified and the result is wonderful..
Apple emphasizes that regardless of the discipline, whether you are a sprinter, a wheelchair racer, a cyclist or a swimmer, its apps will be there to accompany you, train you and compete at your highest level.