Apple will be training Apple Store employees to explain in detail the capabilities of Apple Intelligence and how it will change the way you use your iPhone!
Many years of innovations and excellent marketing campaigns have made it possible for the iPhone “sells itself”. However, Given the offer of several models, which vary significantly in price from each other, a good speech of sale can make the difference. Of course Apple knows this and has focused on fine-tuning this strategy. among Apple Store employees in anticipation of the date to find out what new features the new iPhone 16 family will bring.
According to the rumors that have circulated these months, many can deduce that Apple Intelligence is the key to this speech and a tweet from analyst Mark Gurmanconfirms it. Although This measure has been implemented before, but this year it has been unusual to schedule meetings during the week, rather than on Sundays.which reveals the importance that Apple places on Apple Intelligence in the iPhone 16 lifecycle.
Apple Intelligence will be the reason to buy the iPhone 16
Apple has called a mandatory meeting for all employees of its stores worldwide. This meeting, scheduled for September 12 and 13, just after the expected iPhone 16 launch event, has as its main objective Train staff to highlight new AI capabilitiesknown as Apple Intelligence, and integrate them into your sales pitch by offering compatible models.
Although This suite of AI tools will not be fully available at launchwith features like Writing Tools and Notification Summaries coming in iOS 18.1, Apple seeks to generate excitement and prepare its employees so that they can convey the benefits of this technology to consumers from the very first moment.
Apple’s decision to focus on Apple Intelligence in the iPhone 16 sales pitch makes even more sense when we consider the predictions of some analysts, who estimate that AI could boost sales of the new device by up to 10 million units.
By empowering its employees to leverage the capabilities of Apple Intelligence, Apple is seeking to position the iPhone 16 as the most intelligent and customizable smartphone on the market.
Apple will make up for the wait for AI features
While some features like Image Playground, Genmoji, and ChatGPT integration won’t be available at launch, Apple is clearly building an AI ecosystem that will only get richer over time. And it’s worth the wait. AI is moving away from an add-on feature to a key differentiator, and Apple, as always, is at the forefront of this trend.
But Will it be enough to convince consumers? It remains to be seen how they will respond to this new proposal and whether Apple Intelligence manages to meet the high expectations that have been generated around it.