The iPhone 15 Pro Max is a great success. As soon as pre-orders opened, consumers rushed to Apple’s high-end smartphone, whose delivery times quickly lengthened. These delays can also be explained by the production challenges encountered by the company…
Apple saves high demand for iPhone 15 Pro. From the opening day of pre-orders, consumers rushed to the latest high-end smartphone from the Californian brand. It is no longer possible to pre-order the iPhone 15 Pro or the iPhone 15 Pro Max hoping for delivery in September.
Also read: we know the maximum charging speed of the iPhone 15 Pro, and it’s not glorious
The first shipments of iPhone 15 Pro are now expected from early October. Depending on the color and storage space chosen, the earliest delivery date may slip. beyond October 15. It’s even worse for the iPhone 15 Pro Max. For certain colors (natural titanium or white titanium), the first shipments will have to wait until November. Note that this is the case every year, or almost. As a general rule, delivery times increase quickly from the first days of pre-orders.
The Pro-branded iPhones are generally among the most popular smartphones on the market. In the first half of this year, the iPhone 14 Pro Max was the best-selling phone in the world, just ahead of the iPhone 14 Pro, according to an Omdia study. In six months, Apple has sold 26.5 million units.
As analyst Ming Chi-Kuo points out, it is especially the iPhone 15 Pro Max, the most expensive model in the range, which is enjoying great success. In an article published on Medium, he believes that the new flagship is even more in demand than its predecessor. Moreover, the large format version would be significantly more popular than the iPhone 15 Pro. The expert imagines that more and more consumers are turning to the Pro Max version.
However, strong demand is not enough to explain the delivery times displayed by the Apple Store. According to Kuo, Apple meets obstacles in production of the iPhone 15 Pro Max. The analyst indicates that the smartphone faces “more pronounced production challenges than other models”. We imagine that these challenges could be linked to the integration of an improved telephoto lens, offering 5x optical zoom.
He also points out that mass production of the iPhone 15 Pro also started later than usual, which resulted in low stock when pre-orders opened.
The rumor of a ban on the iPhone in China has also pushed the market to “conservative expectations” concerning iPhone 15 sales. An article in the Wall Street Journal indeed assured that the Chinese government had banned the use of iPhones for its officials. Information which has been denied by Beijing, although certain state companies seem to have taken measures in this direction.
Regardless, this affair led observers to believe that iPhone sales were going to contract. For Kuo, a ban would only have a very limited impact anyway, because “government employees and employees of state-owned enterprises are not the main target customers of the iPhone”.
“As market expectations were lowered in advance, iPhone 15 pre-order results turned out to be better than feared”summarizes Ming Chi-Kuo.
Finally, the iPhone 15 pre-order figures must be similar to those of the iPhone 14. We can therefore expect the range to be very successful, largely thanks to the more expensive versions. The analysis estimates that Apple will sell 80 million iPhone 15s over the course of the year. For the record, the new iPhones will arrive on the market this Friday, September 22, 2023.