Apple faces the challenge of introducing a more affordable product without sacrificing its most innovative features!
Following its introduction into the world of spatial computing with the Apple Vision Pro, Apple is not stopping in its quest to dominate this emerging market. According to a recent analysis published by Mark Gurman in his column Power On, The company is reportedly working on a series of new devices that would expand its mixed reality hardware offeringtargeting different market segments and seeking to overcome initial challenges.
Apple wants to expand the Vision Pro family
Apple aims to develop more affordable products than the current Apple Vision Pro. As has been rumored on previous occasions, Apple remains focused on producing a cheaper version of its mixed reality headsetwith the aim of reaching a wider audience.
While specific details regarding the features and specifications of this new model have not yet been revealed, It is expected to sacrifice some of the more advanced features of the original Vision Pro to cut costs.
However, the key question is: How much cheaper will this new model be? If the price remains above $1,500, as Mark Gurman suggests, the device is likely to remain a niche product, limiting its reach to an audience willing to pay a premium for the most advanced technology.
Second generation of the Apple Vision Pro
Alongside the development of a more affordable model, Gurman has confirmed that Apple is also working on a second generation of the Apple Vision Pro for 2025. This new version would aim to refine the user experience, address potential limitations of the original model and potentially incorporate new features and functionality.
The second generation of Apple Vision Pro is likely to benefit from lessons learned from the launch of the first modelas well as technological advances in the field of mixed reality. However, it will be crucial for Apple to find a balance between innovation and compatibility with the existing ecosystem.
Smart glasses: a long-term bet
In addition to mixed reality headsets, Apple is also exploring the development of screen-less smart glassessimilar to the Ray Ban Meta. This product line would represent a long-term bet, as smart glasses are still in an early stage of development and present significant technical challenges.
While the Meta Ray Bans have demonstrated the potential of this type of device, Apple would have to find a way to differentiate itself and offer a more complete user experience and attractive and able to compete with the $329 that the device costs.