Many companies hired large numbers of employees during the pandemic, who were ultimately laid off, but Apple avoided doing so.
The pandemic forced many companies or hire many employees to meet demand or to do template cutouts. Even with the many hires, there have been many layoffs afterwards. However, from Apple they have always tried to avoid this type of cuts and their strategy in the midst of the crisis was masterful.
Apple has spent many years working differently from other companies and this has allowed the company build a strong foundation in order to hold out in a financial crisis of such magnitude. From Bloomberg have revealed some of the secrets that have allowed Apple not to have to lay off hundreds of workers, as unfortunately has happened in so many other companies.
Apple made the difference
While the rest of the companies in the sector such as Microsoft, Meta, Amazon or Salesforce hired a large number of employees between 2019 and 2022, Apple kept a low profile. Most companies in the technology industry doubled their number of workers with a growth rate very close to 100%. For its part, Apple only increased its workforce by 20%. Which ended up favoring the company and avoiding mass layoffs.
All this could imply that Apple did not obtain great benefits throughout this period. However, the company doubled his income without the need to hire hundreds and hundreds of employees. Apple increased its income thanks to its business model and the efficiency of its workers.
According to some industry experts and analysts, the keys to Apple’s success lie in formidable management of shareholder investments, as well as a strong focus on growth opportunities. There is no doubt that the services category of the Cupertino firm has collaborated a lot in this regard, with Apple TV + and Apple Music + contributing great income to the company.
Apple’s latest fiscal results conference call for the fourth quarter of 2022 reflected that sales numbers had fallen from the same period a year earlier. However, Tim Cook declared that the company had broken records reaching more than 2,000 million active devices around the world. An important figure that will mark a before and after in the signing of the bitten apple logo.