iPhone sales are very relevant around the world, there are 8 iPhones among the 10 best-selling smartphones of 2022, but it is something that is appreciated especially when we talk about the “premium market”. Counterpoint Research calls the set of smartphones that exceed 600 euros in price “premium market”, and within this market Apple sweeps 75% of sales.
According to him study prepared by Counterpoint Research, 3 out of 4 smartphones of more than 600 euros that were sold in the world were iPhones. And this is something very important, since most of the profits are monopolized by the most expensive smartphones. 55% of the total income of the market corresponds to this premium segment of more than 600 euros.
Apple’s sales grew 6% year-on-year in the premium market, expanding its share to capture three-quarters of total sales in the segment. Apple could have grown more, if not for the interruption of the supply of the iPhone 14 Pro and Pro Max during the peak holiday season in 2022
Apple leads among those who spend the most on a smartphone
The graph produced by Counterpoint Research It is devastating, if someone is going to spend a good amount of money on a smartphone, it is normal for them to opt for an iPhone. But the best part of all this for Apple is that It’s a growing trend.
If we look at the evolution of the last few years, Apple has gone from dominating the market with 63% to doing it with 75%. Every year Android manufacturers are eating more of this premium market, and they seem not to react.
In addition, it is also interesting to take into account the power of attraction that Apple has. The company’s ecosystem means that whoever has an iPhone is likely to also buy an iPad or an Apple Watch, making the next time they renew their smartphone they also opt for an iPhone.
The stickiness of the iOS ecosystem with multiple devices and services is high. If an iPhone user also owns an Apple Watch or Mac, the next smartphone upgrade is likely to be another iPhone. In addition, due to Apple’s aspirational brand value and expansion, its sales have also been growing in emerging economies. Android’s loss of share in the premium segment is also one of the reasons for the push for Google’s (Pixel) smartphones.
Of course Apple can have no complaint regarding the sales of its flagship device. More and more iPhones are being sold and they are making more and more money with it. And everything indicates that with the iPhone 15 generation we will see a more important boost to sales.