Asia, world’s largest smart phone It is an extremely important market for the smartphone industry and has almost 3 billion potential customers. Therefore, many like Xiaomi, Realme, OnePlus, Samsung, Tecno and Infinix smart phone There is a wide range of smartphone brands with which the brand competes.
Prepared by Global Stats StatCounter, In February 2023, it released its Mobile Vendor Market Share data in Asia, with Apple surpassing Xiaomi as the 2nd most popular smartphone brand, Samsung retained its first place.
Apple managed to beat Xiaomi at home
The data shows that Samsung is ahead with a 22.25% market share, Apple’s It ranks second with 17.15%, Xiaomi is third with 16.19%, Oppo’s It shows Vivo in fourth place with 10.82% and fifth with 9.76%.
of Samsung The large market share in Asia is easily explained by its brand presence, as the smartphone manufacturer puts a lot into brand advertising and the availability of offline retail and service stores. In addition, discounts given to their devices after launch, Samsung Galaxy S20 FE and makes their smartphones like the Samsung Galaxy S23 series look more affordable, which encourages more customers to buy their smartphones.
Meanwhile, Apple is now in Asia the biggest 2. smart phone brand, which can be explained by the further expansion of the brand’s presence in Asia.