With Classical, Apple has added a string to the bow of its music streaming service, and is positioning itself as the unmissable meeting place for classical lovers. A position further strengthened today with a new acquisition.
Apple has acquired the services of BIS Records, a classical music label specializing in publishing young artists and contemporary composers. Founded in 1973 in Sweden, the house – which celebrates its 50th anniversary this week – quickly made a name for itself among classical music lovers, with a strong catalog of more than 1,500 references.
The BIS Records catalog in Apple Classical
The transaction, for an unknown amount, will allow Classical to integrate this catalog. BIS Records will continue its publishing work, but this time on behalf of Apple. The employees of the label as well as its founder, Robert von Bahr, remain in place.
” We thought long and hard about how to preserve and enhance our prestigious history, and looked for a partner who could expand our mission, as well as an increased global platform to introduce classical music to new audiences around the world. explains Robert von Bahr. ” Apple (…) is the perfect home to usher in the next era of classical and has shown a true commitment to building a future where classical music and technology work in harmony. “.
BIS Records will therefore be part of Apple Music Classical, but also of Platoon, a label acquired by the manufacturer in 2018. The latter detects up-and-coming artists.
The Classical app launched in late March and is available to all Apple Music subscribers at no additional cost. Available only (and quite incomprehensibly: what about the iPad and the Mac?) on iPhone and Android, it provides more efficient access to a large catalog of classical music.
Read Apple Music Classical: when Apple gives pride of place to the “music of the future”
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BIS Records