Apple is fighting for the podium for creativity at Paris 2024!
The rivalry between Apple and Samsung has reached new heights on the global stage of the Paris 2024 Olympic Games. While Samsung is positioning itself as the official sponsor, Apple has launched a surprising counteroffensive. The streets of Paris and Marseille are filled with posters for a visually striking iPad advertising campaign.
The heart of this campaign lies in the illustrations of the talented Simon Landreinwho has captured the essence of Olympic sports with a unique and vibrant style. Using an iPad and Procreate software, Landrein has created a series of 23 posters celebrating the diversity and energy of the Olympics. His characters, with their elongated limbs and flexible bodies, seem to defy the laws of physics and convey a sense of movement and vitality that captivates the viewer.
Apple proposes a creative competition at the Paris 2024 Olympic Games
Simon Landrein used Procreate software to create the illustrations on the 2024 iPad Pro
By using an iPad to create the illustrations, Apple demonstrates the versatility of its devices. The choice of Landrein as illustrator was a strategic decision on Apple’s part. His distinctive style and mastery in the use of digital tools align perfectly with the innovative and creative image of the brand.
If the initial campaign for the 2024 iPad Pro was not a success on Apple’s part, With this, he has made a bold move to highlight his commitment to design and creativity. and to challenge Samsung’s dominant position in the sports field.
So, The bitten apple team adds another success as part of the Made on iPad campaignwhich has emerged as a spin-off of Apple’s long-running Shot on iPhone series.
Despite this foray into the world of sport, Apple has chosen not to launch a specific product related to the Olympic Games. Unlike Samsung, which has taken the opportunity to launch a special edition of the Galaxy S24Apple has focused on strengthening its brand image and connecting with consumers through art and design.
For See the behind the scenes of the creation of the illustrations and the final result made up of 23 piecesvisit the Apple website in France, where there is a special section on this project.
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