Citing an unnamed source, the report claimed that Apple did not ask an agency network to set aside client dollars in the fourth quarter, suggesting that Add Time could be available as early as 2023. Is.
According to the report, Apple is expanding its advertising to more apps and services, aiming to triple its advertising revenue to $4 billion a year, and Apple executives see TV Plus as untapped potential.
Currently, the company’s ad spots span the iPhone, iPad, and Mac for display ads in its News and Stocks apps, as well as apps in the App Store.
The report states that Apple already generates revenue on Apple TV Plus with ads during the MLB Friday Night Baseball stream, although those spots are sold by MLB.