Apple TV+ has released interesting movies in recent weeks, however, there is a video on demand phenomenon that is turning out to be “profitable”
Those from Cupertino have entered fertile ground but sometimes it does not turn out to be what everyone expects. Apple TV+ has had both award-winning movies and series, unfortunately it does not translate into box office successes. The expense is enormous although good news has been received for Apple lately. A new report indicates that Apple’s last three movies have been profitable despite the fact that the box office has not raised enough.
The latest films, two of them Oscar-nominated, profitable for Apple
In accordance with Variety, those from Cupertino spent around 700 million dollars making three films, which are The Moon Killers, Napoleon and Argylle. It all started with a rumor in which it was commented that Apple received more than 150 million at the box office but it is not the full story.
Total box office receipts were $466 million.. Doing the simple numbers it doesn’t seem like it was entirely profitable. Martin Scorsese’s film cost around $215 million, of which it grossed $157 million at the box office. Napoleon was the highest grosser with 221 million dollars and the last was Argylle with 88 million dollars.
Apple TV+ will have big premieres in 2024
It also doesn’t compensate with Apple TV+ subscriptions but we are forgetting a small detailApple gathers more income with video on demand. Before they arrive on Apple TV+ and after their presentation in theaters, you can buy or acquire a movie on iTunes or Amazon Prime by integrating the platform into the Apple TV app.
Rental costs range from $19.99 to $24.99 for purchase. According to Variety, users were eager and invested large sums of money, causing at least two of the Apple TV movies to become profitable.
If the subscription and the cinema do not compensate, the video on demand will
‘The Moon Killers’ can now be enjoyed on Apple TV+
We believe that for the simple fact of being interesting films, people were curious enough to prefer a rental or purchase than waiting for it to be under the subscription model. We are talking about The assassins of the moon and NapoleonVariety indicated that they were driven by ancillary revenue sources.
Both films were among the top 10 highest-grossing films in 2023, Scorsese’s film spent a month in first place. Spirits could improve as they gather 13 nominations for both films. This will be decided this Sunday at the 96th Oscars.
Joaquin Phoenix playing Napoleon Bonaparte in the new Apple TV+ movie
Will this model be repeated in 2024? It is clear that Apple will not worry about the investment in its films but rather the performance they can generate in terms of income in all possible media and the awards that can be achieved throughout the corresponding period.