According to the latest estimates, Apple will produce 300,000 units and only sell 100,000 units of its mixed reality headset.
We are only two weeks away from the celebration of the WWDC 2023. It will be a very special event, since this year Apple’s annual developer conference will not only reveal the news of iOS 17 and other operating systems, but it could also welcome the Reality Pro, a mixed reality headset.
In contrast to the immense excitement that comes with the launch of a product like Apple Reality Pro, the truth is that the mass production of the headset of virtual reality and augmented reality has not been as smooth as expected. Apple has had technical complications and that will cause sales to be affected.
The sales figures of the Apple Reality Pro will be very low due to multiple reasons
From TrendForce have shared their estimates regarding the market for virtual reality and augmented reality devices, suggesting that global sales will decline by 18.2% compared to last year and a total of 7.45 million of devices sold.
Focusing on Apple, the predictions indicate that the company will only sell 100,000 units of its Reality Pro. The main reason corresponds to the company itself, which has been forced to restrict, limit or limit production to only 300,000 units due to complications in manufacturing. But there is another powerful reason…
Another factor that will influence the sales figures for Apple Reality Pro is its cost, both at the market level and at the production level. Some sources indicate that the company will sell its Apple Reality Pro at factory price, with a cost that would range between 1,500 and 1,600 euros, while other media cling to the initial idea that the mixed reality headsets will cost around 3,000 euros. Whatever its price, it is clear that it is very high and that it will cause a significant barrier to its market growth. In theory, Apple will limit itself to marketing units that have been reserved.