We may have to keep waiting to see the Apple Mixed Reality Glasses in action. Although yesterday the dates of the WWDC 2023where everyone expects them to present themselves in society, Ming-Chi Kuo thinks they might not appear at this event. Because? Due to an apparent new delay in the start of its mass production.
In a tweet, the renowned analyst says that in Cupertino they are not very optimistic about the impact that the announcement of their mixed reality glasses could generate. In fact, he indicates that the company does not believe that the device is capable of generating an “iPhone moment”; that is, a presentation that feels revolutionary.
That being the case, those on the block would have decided delay the start of the mass assembly process for another month or two. According to Kuo, Apple’s mixed reality headsets would only be produced in quantity starting in the mid to late third quarter of 2023. Which raises the biggest question in this story: will they be introduced at WWDC 2023, or not? ?
As always, all rumors regarding new Apple products should be taken with a grain of salt. But what Kuo raises is still curious, considering that the company’s invitation to its developer conference seems to imply that mixed reality glasses will be at the center of the scene. Or at least that is the general consensus among fans and the press.
“The delay also adds uncertainty as to whether the new device will appear at WWDC 2023, as the market expects”says the expert’s tweet. Certainly, he does not dismiss it outright, but he reintroduces an element of doubt that at least yesterday seemed to have been banished.
Will Apple’s mixed reality glasses be the big absentees from WWDC 2023?
If Ming-Chi Kuo’s omen is correct and Apple’s mixed reality headset doesn’t finally make it onto the scene at WWDC 2023, It will be his second consecutive success. Recall that in May of last year, when we all expected news of the device and its operating system at the developer conference, the analyst predicted that they would not be presented there. And he was right.
But the uncertainty about the presence of the new device at the June event goes beyond its first appearance in public. Kuo says that delays in mass assembly will cause a new drop in the projection of shipments for this year, which would remain between 200,000 and 300,000 units. When they were expected to be between 700,000 and 800,000, a figure that had already been cut from the original 2.5 million.
The story does not stop there. Apple’s indecision about whether or not to present its mixed reality glasses at WWDC 2023 would be accompanied by several other reasons.
“The main concerns for Apple not to be very optimistic regarding the market reaction on the announcement of its headset AR/MR include the economic recession, concessions in some hardware specifications for mass production (such as weight), the preparation of the ecosystem and applications, its high selling price (3,000 to 4,000 dollars, or even more), etc. .”.
Ming-Chi Kuo, on the possible non-presentation of Apple’s mixed reality glasses at WWDC 2023.
That the development of Apple’s mixed reality glasses has been going on for several years with multiple setbacks is not new. But the hope of seeing the device at WWDC 2023 has become very strong in recent times. Which does not mean that in Cupertino they had resolved all the aspects related to its preparation and presentation.
In fact, earlier this week it became known that Apple employees themselves are not convinced by the product. However, it was said that Tim Cook’s intention would be to move forward with his appearance on the scene, even with a proposal similar to that of the original Apple Watch. That is, show it to the public, but not release it until several months later.