Both Apple and Google have entered into a very lucrative business deal. The Cupertino company encourages its users to use the Google search engine, and receives a share of the profits thus made by Alphabet. According to Bloomberg, this agreement could end sooner than we think.
Quite surprisingly, and despite its enormous resources and know-how, Apple never created a search engine. The company is however known for wanting to control its entire production chain, whether in hardware terms, by designing the chips for its own smartphones, tablets and computers, or in the software aspect, with iOS, macOS and watchOS , notoriously “closed” systems. Apple and Google have reached an agreement called into question by American justice which imposes Google as the default search engine on iPhones, MacBooks and other iPads. This exchange of good practices would bring in $8 billion to the company.
According to the American journalist, if the company succeeded in deploying its own search engine, it could potentially generate revenues equivalent to those of the Apple Watch, the best-selling connected watches in the world, and made it possible to add between $14 and $18 billion on the company’s balance sheet in 2022. It could therefore well be thatApple is preparing its own search engine.
Apple could create its own search engine to compete with Google.
Snatching up an ever-larger share of the market is in Apple’s DNA. And the market in question is mainly 162 billion dollars generated in 2022 by Google Search and advertising. If, for the moment, Google’s hegemony, with Chrome’s 62% market share, seems indisputable, there might be a demand for a more secure search engine and better suited to the Apple ecosystem. According to a source on the site, this homemade search engine exists Already. In part.
Its features can be used in iOS applications such as the App Store, Maps, or Apple TV, and in macOS Sonoma, for example, the Spotlight tool allows you to perform online searches. Furthermore, the company’s engineers would work to “reinforce this technology with new generative AI tools “.