The company has published a new health data privacy notice.
Apple has posted a new video on its official YouTube channel to reveal a hilarious commercial spot about the health data privacy on iPhone. The ad has been titled “The Waiting Room” and tells us what would happen if there was no privacy on the iPhone.
In the new announcement of the privacy campaign of Apple we see a series of people waiting in the hospital waiting room while a voice in off from comedy actress Jane Lynch reveals some sensitive information about them, but you’d better see for yourself.
Apple and its efforts to keep the privacy of its users safe
A recent study confirmed that Apple is the company that collects less data about its users thanks to its great focus on privacy. Its advertising campaign focuses on the fact that we are increasingly sharing sensitive information about our lives on social networks, including health data in medicine, sports, etc. applications.
Fortunately, Apple offers several tools so that its users can protect your privacy with security features, especially on your health information.
“Apps must meet certain criteria to request access to Health app data through HealthKit, requirements detailed in the App Store analytics guides.”
iPhone users must give explicit permission to those applications that request access to private health information.
Another of the ways that Apple has to protect the privacy of its users is through the software of its operating systems, which is responsible for process information locally on the devices without the need to send any data to the company’s servers.
What do you think of Apple’s new privacy announcement?