Tim Cook has responded to the questions they asked him when it came to finding out the reasons why they continue to have a presence on Twitter.
Apple is one of the most influential companies in the world, but also one of the most questioned for its decisions. One of them is his use of Twitter, the social network that has been accused of hosting hate and misinformation campaigns.
What reasons does Apple have to continue investing in communication on this platform? The company’s CEO, Tim Cook, explained it in a revealing interview. In the program CBS Sunday Morningjournalist John Dickerson interviewed Tim Cook about various topics related to Apple, such as its environmental goals, its expansion in Texas, and its relationship with Twitter.
Tim Cook stated that Twitter is an important property that has value as a space for dialogue and as a public square. However, he admitted that there are aspects of the social network that he does not like, such as anti-Semitism, which he described as abhorrent.
During the Interview, He assured that Apple constantly considers whether it should continue using Twitter or not, but that their position is to be part of the community and try to advocate for change, rather than isolate themselves. He also defended that Apple does not do virtue signaling, but rather wants to do the hard work and demonstrate that its decisions are economically viable, so that other companies copy them.
Tim Cook explains the reasons why Apple continues to use Twitter
Tim Cook has revealed some details about Apple’s strategy and philosophy in an interesting interview. The CEO has defended his use of Twitter as a way to participate in public debate and promote social change. Now we just have to see how his strategy works or if they are simply empty words that Tim Cook uttered in the interview.
Logically, the situation is complicated both for companies and for all those people who use Twitter in their daily lives. The arrival of Elon Musk to power has meant that the social network does not function properly both on a technical level and in the content displayed.
These changes and the supposed freedom offered by the arrival of Elon Musk have made a huge number of companies decide to stop advertising on Twitter. Apple still maintains its presence on the Internet, although this may change in the future. The reality is that it would only change with the arrival of a new social network that fills the gap that Apple would leave.