Apple is a company that has shown us many times that it is not as important to arrive at a technology or device first as to launch it when the market is already ready for its acceptance. It is too early to see what will happen with the Apple Vision Probut with devices like the Apple Watch or the AirPodsthose from Cupertino have created a trend.
In fact, wearables and services have become two legs fundamental in Apple’s strategy and it is evident that they always look for ways to stay relevant in both. We can say that smart rings (especially now that Samsung is going to enter the game with its Galaxy Ring) are going to become fashionable and, as we read in Bloomberg, There is a division of Apple working on a smart ring. Of course, don’t throw your bells in the air just yet.
Apple doesn’t want to put the ring on us. Still
In his weekly newsletter, Mark Gurman has talked about various topics that have to do with Apple’s strategy, but what interests us most is what has to do with the new devices.
When a device is presented, it means that it has been in development for years. For example, in the case of the Samsung ring, we learned about the patent in March of last yearbut it was not until January of this year when we were able to test a unit in the presentation of the Galaxy S24.
These types of devices are not new either (the third generation of the Oura Ring was the one that began to emerge and is from 2019), but large device companies had not jumped into the fight. Until now.
Samsung and Amazfit They already have their units, in addition to other companies such as Ultrahuman with the Ring Air that we have already analyzed. And one that could join in the future would be Apple. And we say “in the future” because, As Gurman explains, it seems that the project is not going full steam ahead..
According to Bloomberg, an industrial design group at Apple presented the idea of making a ring that measures health parameters and links to the Health app. This was years ago, and while there are people on the Cupertino campus exploring how to begin development, it’s an idea for now, and according to Gurman, Apple is not actively developing the ring.
The idea would be to sell a device at a price lower than that of an Apple Watchbut that allows the same health monitoring in a less “annoying” way than a watch for those who do not want a smartwatch that has to be charged every day or who prefer to wear traditional watches.
These rings have many sensors integrated in the internal area
However, as we say, we should not expect Apple’s smart ring in the short term, since, and this is always according to Gurman sources, it is not even in the development phase.
VWe are what happens in the short term when the Samsung ring is launchedsince that could be the stimulus that the market needs for companies like Apple, among others, to start launching their equivalents.
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