Curiously, this new information contradicts other forecasts of a price increase for the iPhone 14. However, and without being an official source, the analyst who has leaked it, Apple’s sales strategy could have a lot with its future flagships.
Shock therapy against the economic crisis
The yeux122 account on the Korean blog Naver earned a good reputation in the past with accurate forecasts about future Apple devices such as the well-known iPad mini 6. Now he has once again commented on the Californian brand and it is in reference to that The iPhone 14 would maintain the same price as the ’13’.
Until now, to think that the iPhone 14 would not go up was to be too dreamy. And more seeing how even the MacBook Air M1 rose in price without changing the hardware. However, the aforementioned Asian analyst predicts that the $799 from which the iPhone 13 starts (not the 699 of the ’13 mini’) will continue for the iPhone 14.
The current slowdown in the telephone market does not invite optimism, but this is precisely what the analyst believes is the reason for Apple not to raise prices, also based on sources from a major US financial institution. People say that maintaining the price would help Apple encourage sales to consumers who are also being affected economically.
However, we have sufficient arguments against it, such as the increase in production costs, that the distribution channels put more and more obstacles or that inflation is skyrocketing. Precisely this last point could make in European countries if it were more expensive. The analyst does not mention it, but what we mentioned about the MacBook Air only happened in Europe, so the prices of the iPhone 14 could remain in the United States and not in territories such as Spain.
Be that as it may, less and less is missing to get rid of doubts. It is evident that the economic issue always worries and more in these times. However, only Apple has the power to confirm and deny information about it and, knowing that they do not usually make statements about rumours, everything indicates that we won’t know for sure until september. Fortunately, there is little left.