It was the year 2016 when there was an alleged call between Elon Musk and Tim Cook about the possibility of Apple buying Tesla. It was a time when the South African tycoon’s company was going through a bad time and there was a purchase offer to a company that we think is now developing the Apple Car. This is stated in the book “Power Play: Tesla, Elon Musk and the Bet of the Century” as reported in The Los Angeles Times.
What would have happened if…?
The book shows the alleged proposal with which Elon Musk approached the head of Apple. A proposal that, always according to the text, was not well received by Tim Cook, who abruptly ended the conversation:
“Apple CEO Tim Cook and Tesla CEO Elon Musk are on the phone. The 2016 unveiling of the breakthrough Model 3 is coming soon, but Tesla is in deep financial trouble. Cook has an idea: Apple buy Tesla.”
“Musk is interested, but one condition: I will be the CEO.”
“Sure, says Cook. When Apple bought Beats in 2014, they kept the founders, Jimmy Iovine and Dr. Dre [al cargo de la división]”.
“No, Musk says. Apple. Apple CEO.”
Fuck you, Cook says and hangs up.
After the publication of the story and the book, Musk claimed that he had never spoken to Tim Cook. In a July 30, 2021 tweet comments that “Cook and I have never spoken or written to each other. There was a time when I asked to meet with Cook to discuss Apple’s purchase of Tesla. No acquisition conditions were proposed at all. He refused to meet. Tesla was worth about 6% of today’s value.”
We will probably never know exactly what happened, although what is clear is that Tesla intended to be bought by Apple. Now, with the perspective that the passage of time brings and seeing the situation that Twitter is going through, We can only imagine what could have happened if the sale took place..
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