Although we are talking about a promotional strategy that lives and has a greater impact in the United States, the truth is that the benefits of electronic commerce allow consumers from practically all over the world to take advantage of the offers and discounts of this initiative.
Mexico is no exception and more and more people are interested in enjoying the so-called “Black Friday” from the local market.
To give us an idea, it is worth going back to the data from a survey signed by Black Friday.Global, which indicates that in Mexico, 67 percent of respondents know what Black Friday is.Furthermore, 54 percent of Mexicans already know what they are going to buy, having in mind the acquisition of 3.5 products on average, with a combined value of 5,319 pesos.
The interest is visible and what remains to be seen is to guarantee that these purchases are safe, even when the products are purchased from online stores or through sellers from the United States.
How to take advantage of Black Friday in Mexico safely?
The first recommendation to buy on Black Friday from Mexico is to know which stores in the United States have a shipping service to our country and what type of costs they handle.
Thus we have many examples, which have their own conditions and which must be evaluated from their official pages.
It is important that all purchases made in online stores in the United States or other parts of the world during Black Friday are made through official platforms and the seller is verified so as not to fall into the traps of so-called parallel purchases or gray merchandise.
🧐Know what the #MercadoGris and avoid being vulnerable to deception.
📦 Find out before you buy! pic.twitter.com/7rLs3D9LAm
— Profeco (@Profeco) June 9, 2022
Thus, for example, when purchasing a gadget or any other product, verify that it has the NOOM024 label, which indicates that the device complies with the Official Mexican Standards. Said label must show the information of the importer and the details of the product in Spanish.
Additionally, it is recommended that buyers make sure that the point of sale, whether physical or online, validates the product’s warranty in Mexico.
Now, if we focus on the offer of private online stores, consider the following:
From its official store for Mexico, many discounts will be offered during Black Friday; however, e-commerce customers will also be able to take advantage of offers on marketplace sites outside of the country.
There are a few things to consider here. In principle, you do not need to create a new account. If you registered with Amazon Mexico you can compare from the platform in any other country (except Japan) with that same account. Consider that the benefits of your Prime membership do not apply to purchases abroad, since this is a local service.
Additionally, consider that the price of the product, even with a discount for Black Friday, may rise due to customs taxes as well as the fact that payments are charged in dollars to your card.
In this case, the banks are the ones that set the conversion rate from dollars to pesos when paying with a credit or debit card. Payments in Oxxo do not apply.
The renowned marketplace launched for this edition of Black Friday a program called “eBay International Shipping” that will allow buyers from different countries, including Mexico, to access a shipping service operated 100 percent by the company with prices up to 40% more cheaper than the past international shipping program.
Nearly 50 million products will be available in this program for Black Friday, although it is expected that by the end of the year the figure will reach more than 100 million.
PO Box Services
Some sellers in the United States only make sales within their territory, so we recommend that you contract a PO Box service or mailing address in the United States. These platforms offer physical addresses in the United States or China, for example, where packages are stored and distributed to be sent to other parts of the world.
Some options for Mexico are Shopeando.mx or Shipito, which from their web pages guide you step by step to create an account and access its benefits.