Bruce Willis He will continue to appear in films despite his retirement last March due to the aphasia he suffers from. As she reveals The Telegraphthe 66-year-old actor has sold its image rights to an artificial intelligence firm specializing in deepfakes to create a “digital twin” so he can continue on the big screen.
The image rights of Bruce Willis, therefore, are now part of deep cake, who generates virtual faces with a resemblance practically identical to that of real people. The actor himself, in fact, highlighted the precision with which they could create a digital face similar to his own. “I liked how accurately my character turned out. It’s a mini-movie in my usual action-comedy genre. For me, it’s a great opportunity to go back in time,” he stressed.
Bruce Willis also mentioned some of the benefits of current technology, such as the one that allows virtual faces to be created using AI for use in film. Among them, the possibility of being able to continue working despite being on another continent stands out.
The Bruce Willis agreement, one more step to standardize deepfakes in the cinema
Although it is the first time that an actor —Bruce Willis in this case— has sold his image rights to a firm specializing in the creation of deepfakes, the use of this technology in the cinema is not something new. In fact, virtual faces have been generated in some of today’s most important films to, for example, create younger versions of a character or even to “resurrect” a deceased actor.
While we wait for Bruce Willis to appear on screen again, the best example of this possible future standardization are the deepfakes that we have been able to see in starwars. More specifically, in the spin-off rogue one. In the film, Princess Leia, originally played by Carrie Fisher, is actually a doppelganger with a computer generated (CGI) face.
In boba fett book We have also seen a similar case. Specifically, in the luke skywalker rejuvenation. Lucasfilm confirmed that this transformation could be made possible thanks to the deepfake and the CGI-generated face. Precisely, the production company hired a user months ago who made a virtual transformation of the face of the aforementioned character from starwars. We will have to see how Deepcake treats the precision of Bruce Willis’s face.