It is the least popular model in the iPhone 14 lineup, based on supply chain.
While sales of the iPhone 14 Pro continue to thrive at such a level that Apple is unable to manufacture enough units to meet demand, the model’s marketing figures iPhone 14Plus are far below expectations.
Apparently, the iPhone 14 Plus is the phone from the company with the least desired bitten apple logo by consumers. A few weeks ago we found out that Apple had to stop mass production of the iPhone 14 Plus because the demand it was very low.
Now an analyst known as Ross Young (via 9to5mac) ensures that Demand for the iPhone 14 Plus continues to plummet. To such an extent that the estimate for unit shipments is expected to be “close to zero” during the month of December.
Sales of the iPhone 14 Plus have been a resounding failure
According to information provided by Ross Young, Apple’s supply chain procurement of displays is 10% higher than the 2021 iPhone 13 lineup, which is a significant improvement on 2022 sales.
So, while the iPhone 14 Plus model is not having good numbers, the overall sales of the iPhone 14, iPhone 14 Pro and iPhone 14 Pro Max are saving the market share of the Cupertino firm.
Unfortunately, sales of the iPhone 14 Plus are well below expectations. This is due to the many differences between iPhone 14 Plus and iPhone 14 Pro such as the design with Dynamic Islandthe Always-on displaythe technology Promotion or the chip A16 Bionicamong many others.
These have been the words of Ross Young:
“Note, shipments of iPhone 14 Plus panels are expected to be close to zero in December based on demand for that model.”
Last year Apple was greatly disappointed with the iPhone 13 mini as its sales were a huge failure. Consumers no longer want to buy such small smartphones, and that is why Apple thought that the ideal strategy would be launch a smartphone with a much larger screen but at a more affordable price than the other models in the range. It didn’t work.
Apple will have to stop production of the iPhone 14 Plus to balance supply and demand. A good solution could be to offer an extraordinary discount on iPhone 14 Plus sales, and the week of Black Friday would have been an ideal occasion for this.
Another alternative for Apple – more complicated at this point – would have been to develop an iPhone 14 Plus with a smaller storage capacity to reduce costs. It is noteworthy to indicate that the iPhone 14 Plus with a storage capacity of 128 GB is available for €1,159while the 128GB iPhone 14 Pro has a base price of €1,319. A minimal difference in price in relation to an abysmal difference in hardware. Apple was clearly wrong in its strategy, again. Will we only see three iPhone 15 models next year?