Since Apple started doing pre-recorded events back in 2020 due to the pandemic, it hasn’t stopped. We all thought it would be something one-off, but here we are three years later and with the pandemic luckily over. Personally I think that the keynotes were live gave them that something that they don’t have now, but even though we’ve lost that, we have won a lot.
The jokes, the videos, the transitions—especially the transitions—make Apple events a wonder to our eyes. The level to which they take care of every detail is worthy of a Hollywood blockbuster by Christopher Nolan. Maybe even more. Many like to see them several times so as not to miss a frame, and I know of several communication faculties in which they have been screened on more than one occasion.
Relive a keynote that will go down in history
This year’s WWDC has been impressive. We have seen everything from Craig Federighi dressed as a member of The Ramones playing a three-neck guitar with an amplifier that I would break half of your grandmother’s glasswareeven Tim Cook singing the famous “One More Thing” before introducing the Vision Pro.
If you want to see all this and much more again, you can do it in several ways. The first is on the Apple Events page. Another option is on YouTube, and if you have an Apple TV too you can watch it in the TV app itself in tvOS —which received a nice update yesterday. If you are not so interested in the event itself but rather in the comments of two experts, you can watch yesterday’s live stream from my colleagues Pedro Aznar and Javier Lacort.
Those of Cupertino have also presented iOS 17, iPadOS 17, macOS 14 and watchOS 10 with several visual and performance improvements. They’ve released new Macs too: a 15-inch MacBook Air with an M2 chip, a Mac Studio with the new M2 Max and M2 Ultra chips, and the famous and long-awaited Mac Pro with an M2 Ultra, although the latter, IMHO, it’s nothing more than a Mac Studio in a bigger box. although with this Apple has finally said goodbye to Intel after they announced it in 2020.
The truth is that it has been a great event, things as they are. Some fans have complained that perhaps more resources and time have been devoted to Vision Pro than to other operating systems. But it is normal. Apple has been working on it for years, it’s a new platform and product, and their biggest release since 2015.
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